Search Engine Optimization (SEO) is a complex marketing strategy that involves combining various elements such as content, networking, site structure, and more to achieve higher rankings on search engine results pages. The time it takes to establish domain authority and achieve ranking success can vary and depends on keyword demand and competition.

Google's goal is to provide the most relevant information to users, so the competition among domains is always changing. Due to this, previous SEO tactics may no longer be effective and can even lead to penalties. A specialized team is necessary to ensure that the content produced and practices used align with users' search intent and comply with Google's intricate algorithms.